Get glamorous with our gorgeous Alice in Wonderland make-up

Urban Decay, OPI and Paul & Joe deliver cute cosmetics from Wonderland.

Tim Burton’s Alice in Wonderland has given us so much to celebrate in style circles. The oodles of top tie-in merchandise has helped us dress the part with graphic tees and mad-cap costumes, accessorise our outfits with belt buckles and handbags and sparkle in gorgeous jewellery from names such as Swarovski and Tom Binns, and now we’re perfecting the look with some cute cosmetics.

Disney Consumer Products (DCM), the merchandising branch of the Hollywood studio behind Alice in Wonderland, has enjoyed a number of beauty collaborations in recent years. In 2005, M.A.C. Cosmetics brought out a range of lip tints called ‘Tint Toons’ which, based on classic Disney animal characters such as Daisy Duck, sold out in a single day in Japan and just a fortnight in the US. This recipe for success was cooked up again with a bath line between Disney and natural skin company, Carol’s Daughter for animated tale, The Princess and the Frog, when the shelves were cleared by noon on the first day of sale.

“Great brands find our characters very inspiring,” explains Johanna Mooney, the director of health and beauty business for DCP and we think they’ve hit the motherload with Alice in Wonderland. From Johnny Depp’s mercury-poisoned the Mad Hatter to Mia Wasikowska’s elegant Alice, Helena Bonham Carter’s fierce and swollen-headed monarch the Red Queen to her younger sister, the serene White Queen (Anne Hathaway), there’s nothing but fascinating and fun characters in this Wonderland. And eagerly tapping into Burton’s bonkers world to bring us some knock-out cosmetics are the likes of Urban Decay, OPI and Paul & Joe.

Trendy brand, Urban Decay hops onboard the Alice bandwagon with a simply stunning eye shadow palette called the ‘Book of Shadows’. As we’ve come to expect from the American cosmetics company, it’s quality through and through and looks irresistible. The palette opens to reveal a pop-up scene from the movie, colourfully depicting Alice surrounded by massive mushrooms (we assume she’s shrunk by this point) upon one of which perches the imperious-looking Caterpillar (voiced by Alan Rickman) with an empty “drink me” bottle lying discarded. Behind all of this is a mirror allowing you to carefully apply the make-up and yet still inhabit the weird and wonderful world of Alice.

Pull out the drawer and inside lies the make-up, 16 of Urban Decay’s best-selling eye shadow shades, albeit they’re all re-named with quirky Alice-inspired monikers such as ‘Muchness’, ‘Midnight Tea Party’ and ‘Curiouser’. These are joined by two 24/7 eye pencils and a travel size eye shadow primer potion, meaning that you’ve got everything you need to create a gorgeous Wonderland look.

Since being unveiled earlier in the year, the ‘Book of Shadows’ has become a make-up must-have, already selling out across much of the US and numbers are shrinking faster than Alice in the UK. This pretty much sucks for our US readers (however in compensation, Hot Topic has an amazing range of US-only Alice merchandise that includes perfumes, lipsticks and even false eyelashes!), though Urban Decay is happy to take names and alert folks as to if and when the product is available again suggesting there could be light at the bottom of this rabbit hole.

Also joining Urban Decay is OPI, the nail polish experts unleashing four killer shades inspired by Alice and co. The quartet of nail lacquers is bright and vivid, providing your fingers with an exciting splash of colour following in the footsteps of the fantastical film. Like the Urban Decay eye shadow shades, these lacquers play up their Wonderland wow factor with whimsical names. Choose from ‘Thanks so Muchness’ a gorgeous, berry pink, while ‘Off With Her Head’ is a cracking crimson, perfect for all wannabe Red Queens.

Playing up to the movie’s 3D quality, the remaining two polishes share a glittery sparkle that is sure to dazzle. ‘Absolutely Alice’ is a blue glitter, perfectly matching the sapphire shade of Alice’s classic dress, while ‘Mad as a Hatter’ is just as busy and barmy as you’d expect from a shade inspired by the zaniest of tea party guests. It’s a rich rainbow of purples, pinks, blues, greens, gold and silver creating a real showstopper.

Completing the trio of top brands is funky fashion label, Paul & Joe which has added a perky pair of Alice-inspired collection tins to its popular beauty range. This limited edition duo is comprised of blotting paper tins for shine control with mirrors, paper refills and lip treatments. They’re colour coordinated – pink for cute candyfloss shades and blue for more peachy hues – the packaging just as delightfully delicious, albeit not based on the Burton version of the classic children’s tale, but rather the 1951 animated classic with the familiar cartoon characters, pretty pastels and feminine florals.

All adding up to a charming threesome guaranteed to give you the ultimate Alice makeover.